INFLUENTIAL FACTORS IN ADOPTION OF INFORMATION TECHNOLOGY IN FINANCIAL BUSINESS SECTOR IN SAUDI ARABIA Page No: 1413-1417

Muhammad Asif Khan, Hussein Zedan and Ali Ahmed Al Ghadeer

Keywords: IT adoption, e-services, e-services in Saudi Arabia, e-banking, internet banking.

Abstract: The emergence of information technology has changed many aspects of businesses and generated new ways of doing businesses. Organizations are adopting latest technologies to optimize their business processes in order to provide effective services and products to customers. Financial institutions especially banks in Saudi Arabia have adopted information technology in one way or another to providing financial services over internet that is e-banking. E-banking provides opportunities to gain maximum share in marketplace by expanding business, reducing cost of operation and improving customer loyalty. Companies adopt technologies in viewing customers’ acceptance and various studies have been reported for customers’ acceptance in adoption of technology. This research study presents the various influencing factors that impact the adoption of internet technology in banking sector in Saudi Arabia. A survey instrument has been used in collecting data from various banks. Based on the data this paper presents recommendations for the improvement of e-services in banking sector in Saudi Arabia.



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